GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, AFI generated an average product price of $450.21 across homedepot.com and lowes.com during Q1 2026 (January–March). Home Depot dominated AFI's retail revenue share at 89.6%, with Lowe's accounting for the remaining 10.4%. Notably, AFI's revenue experienced a 10.0% decline over the tracked period, despite a 4.3% month-over-month uptick in the most recent month. The brand's average price also saw a slight overall decrease of 2.2%, suggesting possible promotional activity or a shift in product mix across both retailers. These insights highlight AFI's heavy reliance on Home Depot as its primary revenue driver in the home improvement retail channel.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 10% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for AFI on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for AFI.
BY REVENUE
$541.34
Price
$215K
Revenue
$678.87
Price
$160K
Revenue
$633.08
Price
$128K
Revenue
$1,631.59
Price
$93K
Revenue