GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026, AFI generated the vast majority of its revenue through homedepot.com, which accounted for 86.6% of total revenue share, with lowes.com capturing the remaining 13.4%. The brand's average product price during this period stood at $436.41, reflecting a 6.4% overall decline in average pricing. Notably, AFI experienced strong sales momentum, with revenue growing an impressive 81.7% over the tracked period. Month-over-month revenue surged 50.7%, signaling accelerating consumer demand across its retail channels. These trends suggest AFI is gaining significant traction in the market, driven largely by volume growth even as its average price point moderates.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 82% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for AFI on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for AFI.
BY REVIEW COUNT
Across 388K ratings on 2 channels, AFI averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 388K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$534.81
Price
$319K
Revenue
$659.29
Price
$237K
Revenue
$664.49
Price
$206K
Revenue
$612.01
Price
$192K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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