GRIPS CUSTOMERS & RESEARCH PARTNERS
AFI Branding Solutions, owned by IVE Group Limited (ASX: IGL), demonstrates strong in-store performance across major home improvement retailers from January to August 2026, with revenue growing 12.3% over the period. The brand maintains a dominant position on Home Depot at 83.8% of revenue share compared to Lowe's at 16.0%, according to data from Grips Intelligence. Average product pricing stands at $434.98, with recent price trends showing a modest 1.8% increase month-over-month in the latest tracked period. Most recently, AFI achieved 2.1% revenue growth in August 2026, suggesting sustained momentum in the competitive home furnishings market. The brand's portfolio spans multiple product categories with price points ranging from approximately $526 to over $2,100 across its top-performing SKUs.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for AFI on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for AFI.
BY REVIEW COUNT
Across 368K ratings on 2 channels, AFI averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 368K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,185.79
Price
$334K
Revenue
$1,868.87
Price
$267K
Revenue
$1,351.64
Price
$223K
Revenue
$1,759.51
Price
$208K
Revenue
$2,318.77
Price
$176K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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