GRIPS CUSTOMERS & RESEARCH PARTNERS
AFX Inc., a privately held company backed by Fulton Capital and Merit Capital Partners, generated in-store revenue growth of 13.3% year-to-date through August 2026, with average product pricing increasing 7.4% over the same period. The brand maintains a nearly balanced distribution strategy across two major retail channels, with Home Depot commanding 53.3% of revenue share and Lowe's capturing 46.7%. Average product pricing stands at $206.79, though premium offerings exceed $600 at both retailers, according to data from Grips Intelligence. Most recently, the brand experienced a modest 0.5% revenue dip in August compared to July, though average prices continued their upward trajectory with a 0.9% monthly increase.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for AFX on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for AFX.
BY REVIEW COUNT
Across 1.48K ratings on 2 channels, AFX averages 4.2★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.2
/ 5
From 1.48K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$590.00
Price
$123K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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