GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, AFX generated the majority of its revenue through homedepot.com, which accounted for 79.6% of total revenue share between January and March 2026, with lowes.com capturing the remaining 20.4%. During this period, AFX demonstrated strong momentum with overall revenue growing 14.4% across both tracked retailers. The brand's average product price stood at $235.68, with its premium offerings at Home Depot reaching up to $600.00 for its Apex Overbed Fixture line. Despite a 4.3% month-over-month dip in average pricing, AFX's overall average price still increased 3.1% across the full quarter, suggesting a healthy upward pricing trend.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 14% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for AFX on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for AFX.
BY REVENUE
$590.00
Price
$208K
Revenue
$308.00
Price
$81K
Revenue
$475.00
Price
$51K
Revenue