GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, AFX generated an average product price of $217.04 across tracked retailers between January and May 2026. Home Depot dominated as AFX's leading retail partner, capturing 61.6% of total revenue share, while Lowe's accounted for the remaining 38.4%. Notably, AFX experienced a 6.6% overall revenue decline during the tracked period, even as average prices trended upward with a 2.0% increase. The brand's premium product lineup at Home Depot features several high-value fixtures priced between $403 and $644, signaling a strong positioning in the upper end of the market. Despite the recent revenue softening, the rising average price suggests AFX may be successfully shifting toward higher-margin products across both Home Depot and Lowe's.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for AFX on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for AFX.
BY REVIEW COUNT
Across 1.58K ratings on 2 channels, AFX averages 4.2★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.2
/ 5
From 1.58K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$590.00
Price
$332K
Revenue
$308.00
Price
$81K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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