GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon and Best Buy, BlueParrott demonstrated strong momentum with revenue growing 29.2% over the tracked period. Amazon dominated as the primary sales channel, capturing 88.7% of BlueParrott's revenue share, while Best Buy accounted for 11.1%. The brand's average product price held steady at $165.15, reflecting a modest 1.2% increase over the period. Month-over-month revenue surged 20.9%, signaling accelerating demand and growing consumer interest in the brand.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 29% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for BlueParrott on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for BlueParrott.
BY REVENUE
BlueParrott sells 86% online and 14% offline. Online runs through 1 channel; offline through 1.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 144K ratings on 2 channels, BlueParrott averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 144K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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