GRIPS CUSTOMERS & RESEARCH PARTNERS
BlueParrott, owned by GN Store Nord (Copenhagen Stock Exchange: GN), demonstrates heavy concentration in online retail channels, with Amazon commanding 92.8% of in-store revenue share according to Grips Intelligence data from January through August 2026. The brand's average product price stands at $164.46, having increased 4.1% over the tracked period, while most recent monthly data shows a slight price uptick of 0.2%. Despite relative price stability, BlueParrott experienced a notable 6.4% overall revenue decline across the eight-month window, with the most recent month recording a sharper 12.9% drop compared to its predecessor. Best Buy represents the only secondary channel at 7.0% revenue share, leaving the brand's performance heavily dependent on Amazon's marketplace performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for BlueParrott on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for BlueParrott.
BY REVENUE
BlueParrott sells 94% online and 6% offline. Online runs through 1 channel; offline through 1. Online share has moved from 1% in Apr to 97% in Aug.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 122K ratings on 2 channels, BlueParrott averages 4.3★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.3
/ 5
From 122K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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