GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence for Q1 2026, BlueParrott generated the vast majority of its revenue through Amazon, which accounted for 88.8% of total sales, with Best Buy capturing the remaining 11.1%. The brand's average product price during this period stood at $169.24, reflecting a premium positioning within its category. Notably, BlueParrott experienced a significant revenue decline of 39.0% over the quarter, suggesting mounting competitive pressures or shifting consumer demand. Average pricing also trended downward, dropping 11.8% across the same period, which may indicate increased promotional activity or market-driven price adjustments. These trends point to a challenging quarter for BlueParrott and warrant close monitoring in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 39% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 12% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for BlueParrott on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for BlueParrott.
