Brother

Brother Market Overview

According to in-store data from Grips Intelligence, Brother generated the majority of its revenue through Amazon, which accounted for 70.6% of total revenue share between January and May 2026, followed by Office Depot at 24.2%, with Best Buy and Newegg capturing the remaining share across the four tracked retailers. The brand's average product price stood at $106.05 during this period, reflecting a 6.6% overall increase in average pricing over the observed trend. Despite rising prices, Brother experienced a 4.4% decline in overall revenue during the trend period, suggesting potential volume softness as price points moved higher. Amazon's dominant share highlights the platform's critical role in Brother's retail distribution strategy, while Office Depot remains a significant secondary channel. These insights underscore the importance of monitoring Brother's pricing and channel dynamics as competitive pressures evolve in 2026.