GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Buffalo maintained an average product price of $23.39 across five major retailers tracked from January to May 2026. Amazon dominated Buffalo's revenue share at 60.0%, followed by acehardware.com at 32.6%, with homedepot.com, lowes.com, and menards.com combining for under 8% of total revenue. Despite a 1.6% overall increase in average price during the March to May 2026 period, Buffalo experienced a notable 13.7% decline in revenue over the same timeframe. The brand's heavy reliance on Amazon as its primary sales channel, capturing nearly two-thirds of all revenue, highlights a significant concentration risk in its retail distribution strategy. These trends suggest that Buffalo's pricing adjustments have not been sufficient to offset declining sales volume across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Buffalo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Buffalo.
BY REVENUE
Buffalo sells 57% online and 43% offline. Online runs through 3 channels; offline through 2. Online share has moved from 9% in Jan to 62% in May.
Online
57%
43%
Offline
Online channels
57%
Offline channels
43%
BY REVIEW COUNT
Across 17K ratings on 5 channels, Buffalo averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 17K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
