GRIPS CUSTOMERS & RESEARCH PARTNERS
Buffalo, owned by Iconix International Inc., demonstrates strong in-store performance with an average product price of $22.41 according to Grips Intelligence data from January through August 2026. Amazon dominates the channel landscape with 54.1% revenue share, followed by Ace Hardware at 35.5%, while Home Depot and Lowe's represent smaller portions at 5.2% and 4.5% respectively. Overall revenue grew 28.5% during the tracked period, though prices experienced a 23.9% decline in the most recent month compared to the prior period. The brand's pricing strategy has increased 7.2% over the overall timeframe despite recent monthly fluctuations. Buffalo's diversified multi-channel presence underscores its significance in the competitive retail marketplace tracked by Grips Intelligence from June through August 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 18% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Buffalo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Buffalo.
BY REVENUE
Buffalo sells 59% online and 41% offline. Online runs through 3 channels; offline through 2. Online share has moved from 15% in Apr to 59% in Aug.
Online
59%
41%
Offline
Online channels
59%
Offline channels
41%
BY REVIEW COUNT
Across 6.7K ratings on 4 channels, Buffalo averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 6.7K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
