GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Lowes.com, and HomeDepot.com, Calloway Mills maintains an average product price of $37.95. Amazon dominates as the brand's primary sales channel, commanding a significant 61.9% revenue share, followed by Lowes.com at 23.3% and HomeDepot.com at 14.8%. Notably, Calloway Mills products show a wide price range across retailers, with Lowe's carrying premium offerings priced well above the brand average. The brand experienced a 27.8% overall revenue decline during the tracked period, signaling potential seasonal shifts or competitive pressures in the market. Price trends also reflected downward movement, with average pricing decreasing 7.1% over the same timeframe.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 27% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Calloway Mills on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Calloway Mills.
BY REVIEW COUNT
Across 159K ratings on 3 channels, Calloway Mills averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 159K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$31.81
Price
$88K
Revenue
$71.08
Price
$32K
Revenue
$33.99
Price
$20K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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