GRIPS CUSTOMERS & RESEARCH PARTNERS
Calloway Mills, a Georgia-based company, generated in-store and online revenue across three major retail channels from January through August 2026, according to data from Grips Intelligence. Amazon dominated the channel mix with a 55.6% revenue share, followed by Lowes.com at 29.2% and Home Depot at 15.2%, with an average product price of $44.50 across the period. The brand experienced a notable 22.5% overall revenue decline since the beginning of the tracked period, though average prices increased 2.2% year-to-date despite a slight 0.5% monthly dip. Lowe's channel notably featured premium-priced products with several items exceeding $500, suggesting a diverse pricing strategy across retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Calloway Mills on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Calloway Mills.
BY REVIEW COUNT
Across 110K ratings on 3 channels, Calloway Mills averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 110K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
TO CALLOWAY MILLS
