GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, CASIO generated an average product price of $38.22 across tracked retailers between January and May 2026. Amazon dominated CASIO's revenue share at 94.6%, followed by Office Depot at 4.0% and Newegg at 1.5%, highlighting the brand's heavy reliance on a single retail channel. During this period, CASIO experienced a 5.3% overall decline in revenue, accompanied by a 4.6% drop in average price, suggesting increased pricing pressure. These trends indicate that CASIO may be facing competitive headwinds across its key retail partners heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for CASIO on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for CASIO.
BY REVIEW COUNT
Across 8.5M ratings on 3 channels, CASIO averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 8.5M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$24.01
Price
$498K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
