GRIPS CUSTOMERS & RESEARCH PARTNERS
Cellhelmet, a private company operated by Michael Kane and David McHenry Enterprises, LLC, is currently undergoing a proposed acquisition by Breakthrough Chemistry, Inc. (NASDAQ: BKTH) announced in November 2025. According to Grips Intelligence's in-store performance data from January through August 2026, the brand maintains a strong average product price of $31.39, with pricing up 6.0% over the tracked period. Amazon dominates the channel mix with 68.4% of revenue share, followed by homedepot.com at 19.8% and lowes.com at 11.8%, indicating heavy retail concentration. Month-over-month revenue grew 13.2% in the most recent period tracked, though year-to-date figures show an overall 3.1% decline since the beginning of the data range. The brand's pricing strategy has remained stable with average prices increasing modestly to $33.60 in the final month of the analysis period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Cellhelmet on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Cellhelmet.
BY REVIEW COUNT
Across 4.23K ratings on 3 channels, Cellhelmet averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 4.23K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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