GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon and Home Depot, Circulon maintains a dominant presence on Amazon, which accounts for 98.8% of the brand's total revenue share. The brand's average product price sits at $103.11, with premium offerings like the C1 Series Clad Stainless Steel set reaching $549.99 on Amazon. However, Circulon has experienced a notable revenue decline of 27.0% over the tracked period from March to May 2026, signaling potential headwinds in consumer demand. Despite the revenue downturn, average pricing has remained remarkably stable, decreasing only 0.1% over the same period, suggesting the brand is holding firm on its pricing strategy rather than resorting to heavy discounting. Home Depot represents just 1.2% of Circulon's revenue share, indicating a highly concentrated retail distribution strategy heavily weighted toward Amazon.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 27% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Circulon on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Circulon.
BY REVIEW COUNT
Across 703K ratings on 2 channels, Circulon averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 703K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$265.90
Price
$4.52K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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