GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Classic generated nearly all of its revenue through Amazon, which accounted for 98.7% of retailer revenue share during the January to May 2026 period. The brand maintained an average product price of $17.94 across its product assortment. Over the tracked timeseries, Classic experienced a modest overall revenue growth of 2.4%, signaling steady consumer demand. Additionally, average pricing trended upward with a 4.4% increase over the period, suggesting the brand has been able to command higher price points without significantly impacting sales momentum. These metrics point to a stable market position for Classic, with Amazon serving as its dominant sales channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Classic on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Classic.
BY REVIEW COUNT
Across 815K ratings on 1 channel, Classic averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 815K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$20.17
Price
$186K
Revenue
$11.57
Price
$113K
Revenue
$14.81
Price
$96K
Revenue
$14.56
Price
$55K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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