GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon and Menards, Concord demonstrates a highly concentrated retail footprint with Amazon commanding approximately 79.9% of total revenue share. The brand's average product price sits at $24.98, though this figure spans a wide range from under $8 to nearly $150 across its retail partners. Concord has shown positive momentum with revenue growing 8.7% over the tracked period, signaling healthy demand trends. Menards accounts for the remaining 19.7% of revenue share, indicating Concord's reliance on just two key retail channels for its market presence. This two-retailer distribution strategy presents both a focused brand footprint and a potential vulnerability worth monitoring.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 14% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Concord on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Concord.
BY REVENUE
Concord sells 73% online and 27% offline. Online runs through 1 channel; offline through 1. Online share has moved from 25% in Jan to 66% in May.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 88K ratings on 2 channels, Concord averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 88K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$79.98
Price
$105K
Revenue
$39.98
Price
$64K
Revenue
$59.98
Price
$63K
Revenue
$149.98
Price
$40K
Revenue
$89.98
Price
$38K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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