GRIPS CUSTOMERS & RESEARCH PARTNERS
Croydex, owned by Norcros plc (LSE: NXR), demonstrated strong in-store momentum through the first eight months of 2026, with revenue surging 534.9% in the most recent tracked period according to data from Grips Intelligence. The brand maintains a nearly balanced omnichannel presence across major retailers, with Lowe's capturing 53.4% of revenue share and Home Depot accounting for 46.6%, though average prices across these channels have declined 4.8% overall since the start of the period. Premium product offerings dominate the portfolio, with top SKUs ranging from $202 to $478 in average price, reflecting a significant price positioning above the brand's $139.40 average. Despite the overall pricing decline, the most recent month saw a modest 1.3% increase in average price to $185.13, suggesting potential stabilization or a shift in product mix toward higher-value offerings.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Croydex on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Croydex.
BY REVIEW COUNT
Across 2.78K ratings on 2 channels, Croydex averages 4.1★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.1
/ 5
From 2.78K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$357.20
Price
$50K
Revenue
$224.48
Price
$26K
Revenue
$268.24
Price
$13K
Revenue
$202.48
Price
$8.9K
Revenue
$478.67
Price
$8.1K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis