GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Dirt Devil generated the majority of its revenue through Amazon, which accounted for 83.5% of total revenue share between January and May 2026, followed by Menards.com at 12.9% and HomeDepot.com at 2.4%. The brand's average product price stood at $51.51 across tracked retailers during this period. Notably, Dirt Devil experienced strong momentum with revenue growing 48.8% over the observed timeframe. Average pricing also trended upward, increasing 10.8% overall, suggesting a shift toward higher-value product sales or strategic price adjustments. These trends indicate that Dirt Devil is strengthening its market position across key online retailers heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 49% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Dirt Devil on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Dirt Devil.
BY REVENUE
Dirt Devil sells 84% online and 16% offline. Online runs through 2 channels; offline through 2.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 628K ratings on 3 channels, Dirt Devil averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 628K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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