GRIPS CUSTOMERS & RESEARCH PARTNERS
Dirt Devil, owned by Techtronic Industries (OTCQX: TTNDY), demonstrates heavy Amazon dependency with 83.1% of online revenue share during the January–August 2026 period tracked by Grips Intelligence. Average product pricing has climbed significantly, increasing 18.4% across the tracked timeframe, while the most recent month showed a notable 9.4% price increase to $59.28 according in-store data. Despite strong price growth momentum, overall revenue expanded 12.2% since the beginning of the measurement period, though a recent monthly dip of 12.2% suggests some volatility in demand trajectory. Secondary channels like Menards.com (13.7% share) and Home Depot.com (2.1% share) remain marginal contributors to the brand's revenue profile.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Dirt Devil on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Dirt Devil.
BY REVENUE
Dirt Devil sells 83% online and 17% offline. Online runs through 2 channels; offline through 2.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVIEW COUNT
Across 610K ratings on 3 channels, Dirt Devil averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 610K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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