GRIPS CUSTOMERS & RESEARCH PARTNERS
Dixon, a subsidiary of F.I.L.A. (BIT: FILA), demonstrates strong in-store performance across major retail channels, according to Gr819Intelligence data covering January through August 2026. Lowe's dominates Dixon's revenue share at 52.8%, followed by Amazon at 36.2%, with an average product price of $6.28 across the portfolio. Recent momentum shows revenue growth of 10.6% in the latest measured month, while average prices increased 1.4% over the same period, reflecting positive pricing trends. Since the beginning of the tracked period, the brand has achieved overall revenue growth of 2.8% with a cumulative price increase of 1.8%, indicating steady market expansion and price optimization.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Dixon on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Dixon.
BY REVENUE
Dixon sells 75% online and 25% offline. Online runs through 3 channels; offline through 2. Online share has moved from 41% in Apr to 81% in Aug.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 249K ratings on 4 channels, Dixon averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 249K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$6.21
Price
$25K
Revenue
$5.33
Price
$20K
Revenue
$25.78
Price
$16K
Revenue
$9.11
Price
$15K
Revenue
$35.97
Price
$14K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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