GRIPS CUSTOMERS & RESEARCH PARTNERS
DUPRAY, a privately held brand operated by Dupray Industries, demonstrates strong in-store channel concentration with 62.5% of year-to-date revenue flowing through Home Depot compared to 36.9% via Amazon, according to Grips Intelligence data covering January through August 2026. The brand maintains an average product price point of $194.33, though overall pricing has declined 1.8% since the beginning of the tracked period. Recent performance shows modest resilience with a 0.6% month-over-month revenue increase in the most recent quarter, despite a 4.7% year-to-date decline from the initial measurement period. Average prices have remained relatively stable with only a 0.2% monthly increase in the latest month tracked. The data underscores DUPRAY's reliance on traditional retail partnerships as the primary driver of offline sales performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for DUPRAY on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for DUPRAY.
BY REVIEW COUNT
Across 246K ratings on 2 channels, DUPRAY averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 246K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
