GRIPS CUSTOMERS & RESEARCH PARTNERS
Eureka, owned by Midea Group (SZSE: 000333), demonstrated strong in-store performance from January through August 2026, with year-to-date revenue growing 17.7% according to Grips Intelligence data. Amazon dominated the brand's channel mix with a 97.9% revenue share, while Home Depot represented only 1.5%, indicating heavy reliance on a single platform for offline sales. The brand maintained an average product price of $85.09, with pricing relatively stable and increasing 1.2% over the tracked period, while recent monthly data from June through August showed a 5.0% price decrease to $85.33. Despite strong overall growth trends, revenue declined 12.4% in the most recent month compared to the previous period, suggesting potential seasonal softness or market headwinds in the latest tracking window.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 18% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Eureka on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Eureka.
BY REVIEW COUNT
Across 3.17M ratings on 2 channels, Eureka averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 3.17M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$88.23
Price
$3.76M
Revenue
$69.99
Price
$2.52M
Revenue
$69.99
Price
$2.05M
Revenue
$82.83
Price
$1.73M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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