GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Fanaway generated revenue across three major retailers — menards.com, homedepot.com, and lowes.com — between January and May 2026, with an average product price of $220.73. Menards emerged as the dominant sales channel, commanding a 50.6% revenue share, followed by Home Depot at 27.9% and Lowe's at 21.4%. Notably, Fanaway experienced strong momentum with revenue growing 47.2% month-over-month in the most recent period tracked. Premium offerings like the Veil 48-in. model were listed at price points exceeding $640, significantly above the brand's average, indicating a wide pricing range across the product lineup. Despite this growth, average prices remained relatively stable, shifting only 0.1% over the tracked period.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 30% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Fanaway on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Fanaway.
BY REVENUE
Fanaway sells 49% online and 51% offline. Online runs through 2 channels; offline through 1. Online share has moved from 43% in Jan to 63% in May.
Online
49%
51%
Offline
Online channels
49%
Offline channels
51%
BY REVIEW COUNT
Across 2.19K ratings on 3 channels, Fanaway averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.19K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$660.28
Price
$42K
Revenue
$578.48
Price
$17K
Revenue
$615.53
Price
$10K
Revenue
$399.00
Price
$10K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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