FITT

FITT Market Overview

According to in-store data from Grips Intelligence covering January to May 2026 across retailers including Menards, Amazon, and Ace Hardware, FITT demonstrates a highly concentrated retail footprint with Menards commanding a dominant 95.4% share of the brand's total revenue. The brand's average product price sits at $61.27, reflecting relative price stability with only a 1.0% increase over the tracked period. Notably, FITT experienced exceptional momentum with revenue surging 405.1% during the analysis window, signaling rapidly growing consumer demand. Amazon and Ace Hardware account for a combined 3.5% of revenue, suggesting significant opportunity for broader retail distribution. This concentrated retail strategy paired with strong revenue acceleration positions FITT as a brand to watch in the months ahead.