GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, FLEX PASTE generated revenue across Lowe's, Menards, and Amazon from January to May 2026, with Lowe's commanding the largest revenue share at 42.9%, followed closely by Menards at 36.2% and Amazon at 20.9%. The brand experienced impressive momentum during the tracked period, with revenue growing 61.5% overall. The average product price for FLEX PASTE sits at $18.59, though individual products range significantly, with premium 48-fl oz variants priced between approximately $34.98 and $39.03 at Lowe's. Notably, average pricing saw a slight overall decrease of 1.6% over the period despite a 1.9% month-over-month uptick in the most recent month, suggesting dynamic pricing adjustments across retailers. This combination of strong revenue growth and competitive pricing positions FLEX PASTE as an actively expanding brand in its category.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 62% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for FLEX PASTE on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for FLEX PASTE.
BY REVENUE
FLEX PASTE sells 24% online and 76% offline. Online runs through 2 channels; offline through 2. Online share has moved from 0% in Jan to 22% in May.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVIEW COUNT
Across 196K ratings on 3 channels, FLEX PASTE averages 3.9★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
3.9
/ 5
From 196K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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