Flitz

Flitz Market Overview

Flitz International, Ltd., a family-owned private company based in Wisconsin, generated 84.4% of its in-store revenue through Amazon during the first eight months of 2026, according to Grips Intelligence data, with Lowe's and Ace Hardware accounting for 8.6% and 7.0% respectively. The brand's average product price stood at $17.02 across the tracked period, though pricing declined 6.9% overall as competitive pressure mounted in the metal polish and tarnish remover category. Recent momentum has slowed, with revenue dropping 9.9% in the most recent month tracked and average prices falling 7.5% in the same period. The top-performing SKU across channels averaged $21.97, indicating opportunity in premium product positioning despite the overall downward price trend. Flitz's heavy reliance on Amazon for volume suggests the brand's growth strategy is tightly coupled to the e-commerce giant's performance.