GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, GE Profile generated the vast majority of its revenue through Best Buy, which accounted for 97.3% of its retail share between January and May 2026, with Amazon capturing just 2.6%. The brand's average product price stood at $1,365.65 across tracked retailers during this period. Notably, GE Profile experienced a significant revenue decline of 33.1% over the March to May 2026 trend period, despite a 15.3% month-over-month uptick in the most recent month. Average pricing also saw downward pressure, dropping 9.7% over the same trend window, though it partially recovered with an 8.7% monthly increase in the latest period. This heavy reliance on a single retailer, combined with fluctuating revenue and pricing trends, suggests GE Profile faces both channel concentration risk and broader market headwinds heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 33% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for GE Profile on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for GE Profile.
BY REVIEW COUNT
Across 203K ratings on 2 channels, GE Profile averages 4.1★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.1
/ 5
From 203K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,996.23
Price
$30M
Revenue
$2,327.19
Price
$14M
Revenue
$3,612.67
Price
$12M
Revenue
$2,776.67
Price
$10M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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