GRIPS CUSTOMERS & RESEARCH PARTNERS
GE Profile, owned by Haier Smart Home Company (HKG: 6690), commands a substantial in-store presence with an average product price of $1,423.32 based on data from January through August 2026, according to Grips Intelligence. The brand demonstrates heavy retail concentration, with Best Buy accounting for 98.6% of revenue share while Amazon represents just 1.3%. Despite this dominance in traditional retail channels, GE Profile experienced a notable 17.3% revenue decline over the tracked period, with average prices also softening by 9.6%. Premium positioning remains evident across the brand's portfolio, with top-performing products ranging from $2,267 to $2,873 in average price.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for GE Profile on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for GE Profile.
BY REVIEW COUNT
Across 187K ratings on 1 channel, GE Profile averages 4.1★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.1
/ 5
From 187K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,741.74
Price
$27M
Revenue
$2,267.63
Price
$23M
Revenue
$2,739.19
Price
$22M
Revenue
$2,290.29
Price
$12M
Revenue
$2,898.99
Price
$9.3M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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