GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Hagerty generated the majority of its revenue through Amazon, which accounted for 74.3% of total revenue share between January and May 2026, followed by acehardware.com at 20.9% and homedepot.com at 4.3%. The brand's average product price stood at $14.41 across all three tracked retailers during this period. Notably, Hagerty experienced a 12.4% overall increase in average price, signaling a possible shift toward premium positioning or price adjustments across its portfolio. Despite this upward pricing trend, total revenue declined by 1.6% over the observed period, suggesting that higher prices may have tempered purchase volume. These insights highlight a dynamic pricing environment for Hagerty as it navigates its multi-retailer distribution strategy heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Hagerty on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Hagerty.
BY REVENUE
Hagerty sells 75% online and 25% offline. Online runs through 2 channels; offline through 1. Online share has moved from 19% in Jan to 81% in May.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 160K ratings on 3 channels, Hagerty averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 160K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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