GRIPS CUSTOMERS & RESEARCH PARTNERS
Haute Decor, operated by OIC Products, LLC, a family-owned private business based in Texas, demonstrated strong in-store performance across major retailers from January through August 2026, with revenue growing 45.0% over the period according to Grips Intelligence data. The brand maintained a balanced omnichannel presence, with Lowe's commanding the largest revenue share at 42.6%, followed by Amazon at 35.6% and Home Depot at 21.8%. Average product pricing increased 13.5% in the most recent tracked month (June-August 2026), reaching $23.66, though overall average price declined 7.2% since the beginning of the year, reflecting a strategic shift in product mix. Revenue momentum accelerated significantly, with month-over-month growth of 31.5% in the final tracking period, indicating strengthening consumer demand across retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 45% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Haute Decor on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Haute Decor.
BY REVIEW COUNT
Across 217K ratings on 3 channels, Haute Decor averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 217K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$177.40
Price
$26K
Revenue
$13.99
Price
$20K
Revenue
$14.49
Price
$11K
Revenue
$12.22
Price
$8.4K
Revenue
$12.72
Price
$8.3K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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