GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store and online data from Grips Intelligence covering January to May 2026, Household Essentials demonstrated strong momentum with revenue growing 29.3% over the tracked period across Amazon, Lowes.com, and HomeDepot.com. Amazon dominates as the brand's primary sales channel, commanding a 63.7% revenue share, followed by Lowes.com at 23.7% and HomeDepot.com at 11.8%. The brand's average product price sits at $31.56, though pricing has trended upward with a 9.0% increase over the period. Month-over-month revenue growth of 11.6% signals continued acceleration heading into mid-2026. The pricing and revenue trends suggest Household Essentials is successfully expanding its market presence while maintaining upward pricing power across major home improvement and e-commerce retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 33% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for HOUSEHOLD ESSENTIALS on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for HOUSEHOLD ESSENTIALS.
BY REVIEW COUNT
Across 1.93M ratings on 3 channels, HOUSEHOLD ESSENTIALS averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 1.93M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$25.48
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$59.70
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$109K
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$30.91
Price
$87K
Revenue
$74.58
Price
$36K
Revenue
$39.76
Price
$28K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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