GRIPS CUSTOMERS & RESEARCH PARTNERS
Hyde, owned by private company Magellan Technology Inc., generated an average product price of $18.81 across in-store channels during the January-August 2026 period tracked by Grips Intelligence. Amazon dominated the brand's revenue share at 47.1%, followed by acehardware.com at 29.5%, while Lowe's and Home Depot combined for 23.5% of sales. Month-over-month revenue growth reached 19.7% in the most recent tracked period, though average pricing declined 6.8% in that same timeframe. Over the full eight-month tracking window, the brand demonstrated resilience with 4.2% overall revenue growth despite the recent pricing pressure, indicating shifting market dynamics in its competitive segment.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Hyde on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Hyde.
BY REVENUE
Hyde sells 75% online and 25% offline. Online runs through 3 channels; offline through 1. Online share has moved from 48% in Apr to 77% in Aug.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 118K ratings on 4 channels, Hyde averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 118K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$49.16
Price
$13K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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