GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking four major retailers from January to March 2026, iDEAL generated nearly half of its revenue through homedepot.com, which captured a dominant 49.6% revenue share. Lowes.com followed closely behind with a 43.3% share, meaning these two home improvement giants together accounted for approximately 93% of the brand's total tracked revenue. Amazon and menards.com contributed a combined 7.1%, highlighting iDEAL's heavy reliance on the home improvement retail channel. The brand's average product price during this period stood at $18.04, though pricing saw a notable 35.6% overall decline across the quarter. This significant price compression, paired with a 17.7% month-over-month revenue drop, suggests increasing competitive or promotional pressure on the brand heading into Q2 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 18% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 36% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for iDEAL on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for iDEAL.
BY REVENUE
