GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking four major retailers — Amazon, Lowe's, Home Depot, and Menards — from January to May 2026, iDEAL demonstrates a strong and growing market presence. Amazon leads as iDEAL's top revenue channel with a 36.0% share, followed closely by Lowe's at 29.5% and Home Depot at 23.7%. The brand experienced impressive revenue growth of 25.6% over the tracked period, signaling increasing consumer demand across its retail footprint. Notably, iDEAL's average product price sits at $18.36, though pricing has trended downward by 15.6%, suggesting a strategic shift toward more accessible, value-driven offerings. This combination of rising revenue and declining average price points to expanding unit volume as a key driver of iDEAL's market momentum.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 26% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 16% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for iDEAL on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for iDEAL.
BY REVENUE
iDEAL sells 58% online and 42% offline. Online runs through 3 channels; offline through 2. Online share has moved from 61% in Jan to 47% in May.
Online
58%
42%
Offline
Online channels
58%
Offline channels
42%
BY REVIEW COUNT
Across 952K ratings on 4 channels, iDEAL averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 952K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$34.68
Price
$169K
Revenue
$35.07
Price
$81K
Revenue
$99.99
Price
$80K
Revenue
$83.09
Price
$77K
Revenue
$34.99
Price
$65K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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