GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Best Buy, and Ace Hardware, iFixit maintains a strong retail presence with an average product price of $39.01. Amazon dominates as the brand's primary sales channel, commanding an impressive 80.3% of total revenue share, followed by Best Buy at 17.0% and Ace Hardware at 1.6%. The brand experienced a notable 14.9% decline in overall revenue during the tracked period, signaling potential headwinds in consumer demand. However, iFixit's average price trended upward with a 1.9% overall increase, suggesting the brand is holding or strengthening its pricing power despite softer sales volume. This pricing resilience, paired with its heavy concentration on Amazon, highlights both a key strength and a potential diversification opportunity for the brand going forward.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for iFixit on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for iFixit.
BY REVENUE
iFixit sells 77% online and 23% offline. Online runs through 2 channels; offline through 2.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 290K ratings on 3 channels, iFixit averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 290K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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