GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Instant demonstrated a highly concentrated retail strategy, with Amazon accounting for 99.7% of its total revenue share across tracked retailers. The brand's average product price during this period stood at $84.97, though pricing showed a downward trend, declining 8.2% over the tracked timeframe. Revenue performance also faced headwinds, dropping 16.1% over the same period, suggesting potential softening in consumer demand or increased competitive pressure. Top-selling products on Amazon spanned a wide price range from $89.99 to $199.99, indicating a multi-tier pricing approach targeting different consumer segments. These trends point to a critical period for Instant as the brand navigates pricing pressures while maintaining its near-exclusive reliance on a single retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Instant on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Instant.
BY REVIEW COUNT
Across 7M ratings on 1 channel, Instant averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 7M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$109.99
Price
$5.7M
Revenue
$129.99
Price
$3.62M
Revenue
$143.73
Price
$2.65M
Revenue
$199.99
Price
$2.43M
Revenue
$169.17
Price
$2.37M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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