GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across retailers including Amazon, Lowes.com, Acehardware.com, and Newegg, Ironclad demonstrates a heavily concentrated retail footprint with Amazon commanding a dominant 91.5% share of total revenue. The brand's average product price sits at $22.53, though premium offerings at Lowe's such as heat-resistant and mechanics gloves are priced significantly higher, reaching up to $73.77. Despite Amazon's overwhelming dominance, Ironclad maintains a diversified presence across home improvement and electronics retail channels, with Lowes.com holding 4.3% and Acehardware.com capturing 2.9% of revenue share. The brand's average price experienced a notable 6.9% decline over the tracked period, suggesting increased promotional activity or a shift toward lower-priced SKUs. Overall, Ironclad's online retail strategy remains heavily Amazon-dependent, presenting both a strength in marketplace reach and a potential risk in channel diversification.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Ironclad on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Ironclad.
BY REVIEW COUNT
Across 564K ratings on 4 channels, Ironclad averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 564K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$65.34
Price
$11K
Revenue
$73.77
Price
$7.2K
Revenue
$73.77
Price
$6.2K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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