GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Ace Hardware, Amazon, Lowe's, and Menards, IRWIN maintains a well-distributed retail presence with Ace Hardware leading revenue share at 32.3%, closely followed by Amazon at 30.4%, and Lowe's at 23.7%. The brand's average product price sits at $15.46, reflecting its positioning in the value-oriented segment of the tools market. Menards accounts for the remaining 13.6% of revenue share, indicating that IRWIN's sales are not overly dependent on any single retailer. Notably, the brand experienced a 9.2% decline in revenue over the tracked period, suggesting some headwinds in consumer demand or competitive pressure. This balanced multi-retailer distribution strategy, with no single channel exceeding 33% of revenue, positions IRWIN with a diversified sales footprint across major home improvement and general retail platforms.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for IRWIN on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for IRWIN.
BY REVENUE
IRWIN sells 27% online and 73% offline. Online runs through 2 channels; offline through 3.
Online
27%
73%
Offline
Online channels
27%
Offline channels
73%
BY REVIEW COUNT
Across 2.05M ratings on 4 channels, IRWIN averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.05M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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