GRIPS CUSTOMERS & RESEARCH PARTNERS
IRWIN, a subsidiary of Stanley Black & Decker (NYSE: SWK), demonstrated steady in-store performance across the first eight months of 2026, with revenue growing 4.0% overall and average product prices increasing 3.5% during the same period according to Grips Intelligence data. Ace Hardware led channel revenue share at 34.6%, followed closely by Amazon at 26.8% and Lowe's at 25.1%, while Menards contributed 13.5% of total revenue. The brand's average product price stood at $15.19, with premium offerings like the VISE-GRIP GrooveLock Pliers Set commanding significantly higher price points on Amazon. Recent momentum accelerated in the final tracked quarter, with revenue growing 4.5% month-over-month and average prices reaching $15.70, up 1.9% from the previous month.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for IRWIN on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for IRWIN.
BY REVENUE
IRWIN sells 26% online and 74% offline. Online runs through 2 channels; offline through 3.
Online
26%
74%
Offline
Online channels
26%
Offline channels
74%
BY REVIEW COUNT
Across 1.94M ratings on 4 channels, IRWIN averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.94M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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