GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on in-store data tracked from January through August 2026, Krazy Glue, owned by Newell Brands (NASDAQ: NWL), shows a heavily Amazon-dependent revenue model with the e-commerce giant accounting for 61.8% of sales year-to-date. The brand maintains a competitive average product price of $4.74, though prices declined 0.8% overall during the tracking period, with Amazon dominating channel distribution while Ace Hardware and Lowe's capture secondary and tertiary shares respectively. Recent momentum has softened, with revenue dropping 1.5% since the beginning of the year and declining 5.9% in the most recent month tracked. According to Grips Intelligence, this performance underscores the brand's vulnerability to e-commerce concentration and suggests potential headwinds in the adhesive category during 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Krazy Glue on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Krazy Glue.
BY REVENUE
Krazy Glue sells 72% online and 28% offline. Online runs through 2 channels; offline through 2. Online share has moved from 9% in Apr to 77% in Aug.
Online
72%
28%
Offline
Online channels
72%
Offline channels
28%
BY REVIEW COUNT
Across 180K ratings on 4 channels, Krazy Glue averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 180K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$8.25
Price
$9.7K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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