GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Home Depot, and Lowe's, Lifetime demonstrated strong momentum with revenue growing 26.6% over the tracked period. Home Depot dominated as Lifetime's leading retail channel, commanding a 63.3% revenue share, followed by Lowe's at 26.4% and Amazon at 10.3%. The brand's average product price stood at $325.05, though pricing trended downward with a 14.4% decrease over the period, potentially signaling a strategy to drive higher volume. Lifetime's presence is heavily concentrated in the home improvement channel, with Home Depot and Lowe's together accounting for nearly 90% of total revenue. This retail distribution underscores Lifetime's alignment with the home improvement shopper demographic and its strong positioning within brick-and-mortar-oriented retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 27% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 14% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Lifetime on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Lifetime.
BY REVIEW COUNT
Across 1.24M ratings on 3 channels, Lifetime averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 1.24M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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