GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on in-store data from January through August 2026 tracked by Grips Intelligence, Maax, a brand division of American Bath Group, shows significant revenue challenges with a 41% decline over the period despite maintaining an average product price of $494.01. The brand's online retail presence is dominated by Menards.com, which captures 40.8% of revenue share, followed by Lowe's.com at 33.9% and Home Depot.com at 25.2%. Price trends reveal a notable 22.8% decrease in average pricing since the start of the tracking period, suggesting intensifying competitive pressure or strategic repositioning in the market. Most recent monthly data indicates a 6.5% revenue drop, underscoring persistent headwinds for the brand across major retailer channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 41% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 23% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Maax on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Maax.
BY REVENUE
Maax sells 27% online and 73% offline. Online runs through 2 channels; offline through 2.
Online
27%
73%
Offline
Online channels
27%
Offline channels
73%
BY REVIEW COUNT
Across 83K ratings on 3 channels, Maax averages 4.1★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.1
/ 5
From 83K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$838.00
Price
$264K
Revenue
$709.00
Price
$258K
Revenue
$1,852.21
Price
$233K
Revenue
$1,399.00
Price
$179K
Revenue
$1,719.00
Price
$179K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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