GRIPS CUSTOMERS & RESEARCH PARTNERS
Maestro, the debit and prepaid card brand owned by Mastercard (NYSE: MA), generated an average product price of $78.91 across in-store channels during the January-August 2026 period, with pricing climbing 4.9% overall and reaching $80.92 by late summer. Best Buy dominated the channel landscape with a commanding 75.3% revenue share, while Amazon captured the remaining 24.7%, according to Grips Intelligence data. The most recent three-month window (June-August 2026) showed resilience with month-over-month revenue growth of 13.1%, though full-period performance declined 2.5% from the prior comparable timeframe. Average pricing momentum accelerated in the final tracked period, surging 10.2% versus the previous month, signaling stronger positioning in the premium segment.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 15% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Maestro on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Maestro.
BY REVENUE
Maestro sells 14% online and 86% offline. Online runs through 1 channel; offline through 1.
Online
14%
86%
Offline
Online channels
14%
Offline channels
86%
BY REVIEW COUNT
Across 19K ratings on 2 channels, Maestro averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 19K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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