GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Magic Chef generated the vast majority of its revenue through homedepot.com, which accounted for 93.3% of total revenue share between January and May 2026, with Amazon capturing just 5.5%. The brand's average product price stood at $286.99 during the tracked period. Notably, Magic Chef experienced significant momentum, with revenue growing 90.2% over the March to May 2026 timeframe. Average prices also trended upward, increasing 9.2% over the same period, suggesting a shift toward higher-value product sales. This combination of rapid revenue growth and rising average prices positions Magic Chef as a brand gaining notable traction across its key retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 91% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Magic Chef on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Magic Chef.
BY REVIEW COUNT
Across 1.28M ratings on 2 channels, Magic Chef averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 1.28M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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TO MAGIC CHEF
