GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Magnolia Home by Joanna Gaines generated the majority of its revenue through homedepot.com, which accounted for 86.7% of total revenue share between January and May 2026, with acehardware.com capturing the remaining 13.3%. The brand's average product price stood at $34.87 across both tracked retailers during this period. Notably, the brand experienced strong momentum with revenue growing 14.1% over the March to May 2026 trending period. Average price also saw a significant upward shift, climbing 122.7% over the same timeframe, suggesting a notable mix shift toward higher-priced items. This pricing trend aligns with the brand's Home Depot assortment, where top products like wallpaper listings are priced at $119.00–$127.50, considerably above the Ace Hardware lineup averaging around $15.99–$26.99.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 16% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 112% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Magnolia Home by Joanna Gaines on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Magnolia Home by Joanna Gaines.
BY REVENUE
Magnolia Home by Joanna Gaines sells 87% online and 13% offline. Online runs through 1 channel; offline through 1. Online share has moved from 77% in Jan to 95% in May.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 28K ratings on 2 channels, Magnolia Home by Joanna Gaines averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 28K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$20.27
Price
$30K
Revenue
$20.18
Price
$21K
Revenue
$26.99
Price
$9.7K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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