GRIPS CUSTOMERS & RESEARCH PARTNERS
MagVent, a private brand owned by Mark and Gerri Madden, generated an average product price of $62.58 across in-store channels from January through August 2026, according to Grips Intelligence data. The brand's revenue share is heavily concentrated on Lowe's.com, which accounted for 55.6% of year-to-date revenue, followed by Amazon at 33.8% and Home Depot.com at 10.6%. Despite a modest 1.6% increase in average price during the most recent tracked period, MagVent experienced an 18.0% overall revenue decline since the beginning of the data period. The brand's price stability suggests pricing strategy has remained consistent even as market performance has weakened.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for MagVent on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for MagVent.
BY REVENUE
MagVent sells 92% online and 8% offline. Online runs through 3 channels; offline through 1.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 24K ratings on 3 channels, MagVent averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 24K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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