According to in-store data from Grips Intelligence covering January to May 2026 across Home Depot and Lowe's, Masonite holds a dominant revenue share at Home Depot (78.6%) compared to Lowe's (21.4%), signaling a heavy reliance on a single retail partner. The brand's average product price sits at $413.99, though this figure has seen a significant decline of 58.7% over the tracked period, suggesting a notable shift in product mix or pricing strategy. Revenue has also trended downward, dropping 18.5% overall during the timeseries window, indicating potential headwinds in consumer demand or competitive pressure. A closer look at top-selling products reveals a stark pricing contrast between retailers, with Home Depot listings averaging above $1,000 while Lowe's top products are priced well under $300. These trends point to a brand navigating a challenging market environment where both pricing power and sales momentum are under pressure heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 59% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Masonite on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Masonite.
BY REVENUE
Masonite sells 81% online and 19% offline. Online runs through 2 channels; offline through 1. Online share has moved from 100% in Jan to 33% in May.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 259K ratings on 2 channels, Masonite averages 4.1★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.1
/ 5
From 259K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,507.00
Price
$187K
Revenue
$1,672.00
Price
$119K
Revenue
$1,238.00
Price
$82K
Revenue
$999.00
Price
$80K
Revenue
$1,722.00
Price
$77K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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