GRIPS CUSTOMERS & RESEARCH PARTNERS
Masonite, owned by Owens Corning (NYSE: OC), generated in-store revenue that dropped 7.6% overall during the first eight months of 2026, according to Grips Intelligence data. The brand maintains a commanding presence on Lowe's with a 71.1% revenue share compared to Home Depot's 28.9%, with average product pricing at $176.58 across both retailers. Recent monthly performance showed an 8.8% revenue increase in the most recent tracked period, though average prices declined 4.2% month-over-month, suggesting a shift toward lower-priced SKUs. Home Depot's assortment skews toward premium offerings with select items priced above $1,000, while Lowe's focuses on accessible interior door solutions ranging from $69 to $279.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Masonite on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Masonite.
BY REVENUE
Masonite sells 34% online and 66% offline. Online runs through 2 channels; offline through 1.
Online
34%
66%
Offline
Online channels
34%
Offline channels
66%
BY REVIEW COUNT
Across 323K ratings on 2 channels, Masonite averages 4.0★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.0
/ 5
From 323K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$321.57
Price
$52K
Revenue
$463.96
Price
$46K
Revenue
$1,398.00
Price
$45K
Revenue
$786.00
Price
$42K
Revenue
$1,722.00
Price
$41K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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