GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026 across Amazon, Home Depot, and Lowe's, Masterplug holds an average product price of $75.71. Amazon dominates as the brand's leading retail channel, commanding a significant 70.3% revenue share, followed by Home Depot at 25.1% and Lowe's capturing just 3.6%. Notably, the brand's average price experienced a 6.8% decline over the tracked period, suggesting increased promotional activity or competitive pricing pressure. Despite this pricing shift, Masterplug's overall revenue showed modest growth of 0.3% during the March to May 2026 period. These trends highlight a brand with a heavily Amazon-concentrated distribution strategy while navigating a deflationary pricing environment across major U.S. retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 0% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Masterplug on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Masterplug.
BY REVIEW COUNT
Across 50K ratings on 4 channels, Masterplug averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 50K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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