GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Maxell recorded an average product price of $10.45 across Amazon, Office Depot, and Newegg during the January to May 2026 period. Amazon dominates Maxell's revenue distribution, commanding a 75.1% share, followed by Office Depot at 21.5% and Newegg capturing just 2.2%. The brand experienced a notable average price decline of 5.3% over the tracked period, suggesting increased discounting or a shift toward lower-priced product sales. Overall revenue also trended downward, dropping 3.4% across the observed timeframe. These trends indicate that Maxell faces pricing pressure and softening demand across its key retail channels heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Maxell on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Maxell.
BY REVENUE
Maxell sells 74% online and 26% offline. Online runs through 2 channels; offline through 2. Online share has moved from 11% in Jan to 76% in May.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 678K ratings on 4 channels, Maxell averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 678K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$13.99
Price
$262K
Revenue
$8.33
Price
$39K
Revenue
$19.92
Price
$36K
Revenue
$2.74
Price
$26K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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