GRIPS CUSTOMERS & RESEARCH PARTNERS
Maxx Air, a brand of Airxcel under Thor Industries (NYSE: THO), generated an average product price of $199.02 across in-store and online channels from January through August 2026, according to Grips Intelligence data. Amazon dominated the revenue mix with 52.4% share, followed by Menards.com at 25.3% and Home Depot at 18.6%, though the brand experienced an 8.9% overall revenue decline during the tracking period. Price compression emerged as a headwind, with average prices declining 9.8% since the beginning of the year, reflecting intensifying competitive pressure in the category. Top-performing SKUs ranged from budget-friendly portable fans under $200 to premium solar-powered attic ventilation systems exceeding $700, indicating diverse market positioning across price tiers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 23% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Maxx Air on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Maxx Air.
BY REVENUE
Maxx Air sells 74% online and 26% offline. Online runs through 3 channels; offline through 2.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 108K ratings on 4 channels, Maxx Air averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 108K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$369.99
Price
$121K
Revenue
$449.99
Price
$60K
Revenue
$169.99
Price
$47K
Revenue
$799.00
Price
$38K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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