GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Menards and Home Depot, Muscle Rack demonstrates a highly concentrated retail footprint, with Menards commanding an overwhelming 89.8% of the brand's revenue share. The brand's average product price sits at $93.98, though its pricing has seen a modest 5.6% increase over the tracked period. Despite this pricing growth, Muscle Rack has experienced a notable 32.7% decline in overall revenue during the March to May 2026 window, signaling potential demand softening. Home Depot accounts for just 9.9% of revenue share, with top-listed products there ranging from approximately $95 to over $508 in average price. This sharp retail imbalance and declining revenue trend suggest Muscle Rack may need to diversify its channel strategy to sustain long-term growth.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 33% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Muscle Rack on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Muscle Rack.
BY REVENUE
Muscle Rack sells 10% online and 90% offline. Online runs through 2 channels; offline through 1. Online share has moved from 17% in Jan to 12% in May.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 90K ratings on 2 channels, Muscle Rack averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 90K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$169.00
Price
$44K
Revenue
$95.19
Price
$38K
Revenue
$399.99
Price
$33K
Revenue
$168.33
Price
$31K
Revenue
$582.84
Price
$24K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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