GRIPS CUSTOMERS & RESEARCH PARTNERS
Mustee, a privately held brand of E. L. Mustee & Sons, Inc. founded in 1932, demonstrates strong in-store performance with a dominant presence across major home improvement retailers during the January-August 2026 period tracked by Grips Intelligence. The brand commands significant market share on Menards.com (50.5%), Home Depot (32.4%), and Lowe's (12.9%), with the remaining channels representing minimal distribution. Average product pricing increased 9.0% year-to-date, reaching $119.26, reflecting strategic positioning in the mid-to-premium segment. Recent momentum shows 6.4% month-over-month revenue growth in the latest period, with overall year-to-date revenue climbing 5.4%, indicating sustained consumer demand and effective retail channel management.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Mustee on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Mustee.
BY REVENUE
Mustee sells 43% online and 57% offline. Online runs through 3 channels; offline through 3.
Online
43%
57%
Offline
Online channels
43%
Offline channels
57%
BY REVIEW COUNT
Across 54K ratings on 5 channels, Mustee averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 54K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$172.00
Price
$117K
Revenue
$89.09
Price
$109K
Revenue
$62.60
Price
$84K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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