GRIPS CUSTOMERS & RESEARCH PARTNERS
National Tree Company, owned by an affiliate of private equity firm Sun Capital Partners, generated in-store and online revenue across major retail channels during the first eight months of 2026, according to Grips Intelligence data. Lowe's dominated the revenue share at 52.9%, followed by Amazon at 32.4% and Home Depot at 14.7%, with an average product price of $143.24 across channels. The brand experienced a significant year-to-date revenue decline of 13.4% despite a modest 3.1% monthly growth in the most recent period tracked, while average prices fell 13.5% overall even as per-unit pricing increased 16.6% month-over-month. Product portfolio diversity was evident, with offerings ranging from budget-friendly items under $100 to premium pieces exceeding $2,900 across the competitive seasonal retail landscape.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 14% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for National Tree Company on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for National Tree Company.
BY REVIEW COUNT
Across 239K ratings on 3 channels, National Tree Company averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 239K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$127.68
Price
$64K
Revenue
$62.82
Price
$22K
Revenue
$153.75
Price
$10K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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