Ninja

Ninja Market Overview

According to in-store data from Grips Intelligence covering Q1 2026 (January–March) across Amazon and Best Buy, Ninja maintained a strong retail presence with an average product price of $173.85. Amazon dominated Ninja's revenue distribution, accounting for a commanding 96.8% of total revenue share, while Best Buy captured just 2.2%. The brand experienced a notable revenue decline of 54.6% over the tracked period, signaling potential seasonal or competitive headwinds. Despite the revenue contraction, Ninja's product portfolio spanned a wide price range, from accessible air fryers around $123 to premium espresso machines at $599, showcasing broad market positioning. Average pricing also saw a 7.4% overall decrease during the quarter, suggesting increased promotional activity or shifting consumer preferences toward lower-priced items.