GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Best Buy, and Lowes.com, Ninja demonstrates a commanding online-to-retail presence with Amazon accounting for a dominant 95.4% of the brand's total revenue share. The brand's average product price sits at $153.25, though pricing has shown a downward trend with a 2.9% decrease over the tracked period. Despite the price compression, Ninja saw a 5.3% month-over-month revenue increase in the most recent month, signaling resilient consumer demand. Best Buy and Lowes.com capture just 2.3% and 1.7% of Ninja's revenue share respectively, highlighting the brand's heavy reliance on Amazon as its primary sales channel. This concentration presents both a strength in marketplace optimization and a potential vulnerability in retail diversification strategy.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Ninja on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Ninja.
BY REVIEW COUNT
Across 8.6M ratings on 3 channels, Ninja averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 8.6M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$578.65
Price
$1.3M
Revenue
$309.08
Price
$603K
Revenue
$221.49
Price
$266K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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