GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, ODL generated the majority of its revenue through homedepot.com, which accounted for 76.5% of total revenue share between January and May 2026, followed by lowes.com at 16.6% and Amazon at 6.8%. The brand's average product price stood at $242.85 across all three tracked retailers during this period. Notably, ODL experienced significant overall revenue growth of 45.4% over the observed timeframe, signaling strong demand momentum. However, the most recent month showed a 7.1% revenue dip compared to the prior month, suggesting some short-term softening. ODL's top-selling products at Home Depot ranged in average price from $264.00 to $568.11, indicating a broad price spectrum within its product lineup.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 46% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for ODL on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for ODL.
BY REVENUE
ODL sells 89% online and 11% offline. Online runs through 3 channels; offline through 1.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 119K ratings on 3 channels, ODL averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 119K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$480.25
Price
$372K
Revenue
$569.30
Price
$268K
Revenue
$337.68
Price
$138K
Revenue
$264.00
Price
$125K
Revenue
$484.68
Price
$93K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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