GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026 across Amazon, Ace Hardware, and Menards, Olson maintained an average product price of $16.82. Amazon captured the largest share of Olson's revenue at 51.7%, followed closely by Ace Hardware at 44.0%, while Menards accounted for a modest 4.3%. Notably, Olson's average price trended upward during this period, rising 25.8% overall, suggesting a shift toward higher-priced product sales. However, the brand experienced a significant revenue decline of 36.6% over the same timeframe, indicating potential challenges in maintaining sales volume. This divergence between rising prices and falling revenue presents a key dynamic for stakeholders monitoring Olson's retail performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 34% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 26% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Olson on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Olson.
BY REVENUE
Olson sells 45% online and 55% offline. Online runs through 1 channel; offline through 2.
Online
45%
55%
Offline
Online channels
45%
Offline channels
55%
BY REVIEW COUNT
Across 53K ratings on 3 channels, Olson averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 53K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$18.99
Price
$12K
Revenue
$37.99
Price
$8.4K
Revenue
$37.99
Price
$7.1K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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