GRIPS CUSTOMERS & RESEARCH PARTNERS
Olson, owned by Hormel Foods Corporation (NYSE: HRL), generated an average product price of $19.93 across in-store channels during the first eight months of 2026, according to data from Grips Intelligence. The brand's revenue was dominated by acehardware.com, which captured 59% of total channel share, while Amazon accounted for the remaining 41%. Average pricing declined 4.0% over the overall tracking period, with a more modest 1.6% decrease in the most recent month. Despite recent monthly growth of 15.4%, year-to-date performance showed an overall revenue decline of 10.8%, indicating ongoing pressure on the brand's sales momentum.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Olson on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Olson.
BY REVENUE
Olson sells 34% online and 66% offline. Online runs through 1 channel; offline through 1.
Online
34%
66%
Offline
Online channels
34%
Offline channels
66%
BY REVIEW COUNT
Across 41K ratings on 2 channels, Olson averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 41K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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