GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering Q1 2026 (January–March) across Amazon and Best Buy, OtterBox generated the vast majority of its revenue through Amazon, which accounted for a commanding 95.7% share compared to Best Buy's 3.9%. The brand's average product price during this period stood at $38.86, with pricing trending upward by 2.2% over the quarter. Despite this price growth, OtterBox experienced an overall revenue decline of 14.4% across the tracked period, though a notable 17.8% month-over-month rebound suggests a potential recovery trajectory. Top-selling products on Amazon skewed toward more affordable options like the Commuter Series Case at $32.92, while Best Buy's lineup leaned premium with Defender Series Pro cases averaging $65–$83.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 14% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for OtterBox on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for OtterBox.
BY REVENUE
$83.18
Price
$112K
Revenue
$82.31
Price
$100K
Revenue
TO OTTERBOX
