GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Parker generated an average product price of $20.69 across Amazon and Office Depot during the January to May 2026 period. Amazon dominated Parker's revenue share at 68.0%, while Office Depot accounted for 31.7%, highlighting a significant channel concentration for the brand. Notably, Parker experienced an 11.3% decline in overall revenue during the tracked period, signaling potential headwinds in consumer demand or competitive pressure. Despite the revenue drop, Parker's average price showed resilience, increasing 0.6% over the same timeframe, suggesting the brand maintained its pricing power even amid softening sales.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Parker on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Parker.
BY REVENUE
Parker sells 64% online and 36% offline. Online runs through 1 channel; offline through 1.
Online
64%
36%
Offline
Online channels
64%
Offline channels
36%
BY REVIEW COUNT
Across 1.91M ratings on 2 channels, Parker averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 1.91M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$12.96
Price
$110K
Revenue
$99.95
Price
$109K
Revenue
$27.95
Price
$79K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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