GRIPS CUSTOMERS & RESEARCH PARTNERS
PermaBASE, an affiliate brand of National Gypsum Company, demonstrates heavy concentration in e-commerce channels, with lowes.com commanding 74.1% of revenue share and menards.com capturing the remaining 25.9% based on in-store and online data from January through August 2026. According to Grips Intelligence, the brand has experienced significant headwinds during the most recent quarter, with revenue declining 13.1% month-over-month and dropping 27.3% overall since the beginning of the tracking period. Average product pricing has remained relatively stable at $13.38, though pricing power has softened with a 1.8% decline in the most recent period tracked from June through August 2026. The dual-channel dependency on Lowe's and Menards suggests limited distribution diversity in the measured market.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 27% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for PermaBASE on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for PermaBASE.
BY REVIEW COUNT
Across 1.88K ratings on 2 channels, PermaBASE averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.88K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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